Foreigners find Rio as the city with the highest ranking in Brazil. 76% of them intend to come back, as reported in a survey made by Embratur.

The study analyses the tourism of international events in the country and, for this purpose, compared thirteen of the most important Brazilian cities. Among them, Rio de Janeiro is above the national average.

Embratur’s data reveals that around 38% of the foreigners that visit Rio de Janeiro already knew that it was going to be a good experience.

For 51,5% , the image of the city has improved after they visit it.

The survey also points that the tourists spent in average US$ 395 per day in Rio to be in some event. They spend more than four times the US$ 98 spent when they come to Rio only to visit.

Embratur thinks Rio de Janeiro will attract more international conferences and fairs after having been chosen to host the 2016 Olympic Games, and remembers Rio will be a candidate city for the Expo 2020, one of the biggest business events in the world.

Janine Pires, president of Embratur, says that this survey shows “how an event can modify the image of a city and positively push its economy”.

Posted at http://viagem.uol.com.br/ultnot/efe/2009/10/15/ult3903u841.jhtm